The snack category has the largest number of SKUs in PSS’s portfolio. A single brand can have dozens of flavor and packaging variations, and each variant performs differently across different types of stores. In stores near schools, jelly products and ice treats are among the best sellers. Wholesale stores in traditional markets require larger-packaged wafers and chips. Sales in this category are highly dependent on placing the right variants in the right types of stores. PSS’s field team has understood the characteristics of each store in its network for years, and they use this knowledge every time they determine which products should go to which stores.