Lanvin joined PSS in 2013, shortly after graduating from college. He continued the business built by his father — a network that had been trusted for years by wholesalers and retailers across West Java.

When he joined, PSS had already been operating for 25 years, but Lanvin saw something bigger than just a family distribution company. Every time a PSS truck reached its destination, there was a warung that could continue selling the next morning because its stock arrived on time. There were retailers supporting their families through a reliable supply chain. Thousands of small economic points whose livelihoods were directly connected to whether PSS performed well or not.

That was when Lanvin made a decision: PSS had to grow, not for himself, but because the wider PSS’s reach became, the more people could grow alongside it. With his IT background, he began improving the way the company operated from within — analyzing systems, identifying areas for greater efficiency, and ensuring the team stayed close to the field by listening directly to the needs of retailers one by one.

In 2023, that commitment came to fruition. Today, more than 10,000 retail partners are connected through the same network. Every store receiving deliveries from PSS represents an economic point that continues to thrive. That is what drives Lanvin — growing PSS means supporting the livelihoods of many people.